COACHING

Craig C. Wiroll, MPA Professional Career, Creative, & Life Coaching

You look great on paper! Too bad nobody reads the paper in 2026.

Stop playing on Hard Mode. Let’s redefine your personal & professional narrative.
You don’t have a skill problem; you have a story problem. Whether you’re a creative trying to survive in a corporate world, or a corporate professional yearning for creative work, the "standard" application rules don't apply to you.

I help high-achievers translate "messy" backgrounds into undeniable value propositions. No generic HR fluff. Just high-level strategy backed by real-world hiring experience, successful company launches, dozens of awards, and a bunch of learning-by-failing.

> THE ARCHITECT

> SERVICES

Craig C. Wiroll, MPA Career Coach & Instructor, University of Oregon

I’ve been on both sides of the table. I teach this stuff at a major university, and I’ve worked with creative powerhouses like Google, Mozilla, Sundance, CBS, MTV, Amazon, The White House, National Endowment for the Arts, The Environmental Protection Agency, Peace Corps, UW-Madison, and much more. I know exactly why your application is getting auto-rejected.

Most career coaches are cheerleaders. I’m not here to hold your hand - I’m here to edit your life story until it sounds expensive. I use both a qualitative/quantitative approach to strategic communication to make you look like the safest investment in the room.

01. THE REALITY CHECK (Async Audit)

For: People who think their resume is "pretty good" (it’s not).

You send me your files. I tear them apart offline. Premium edition: you get a Loom video of me going line-by-line through your resume and cover letter, explaining exactly where you’re losing the reader and how to fix it.

  • The Vibe: Brutally honest, highly constructive.

  • The Result: You stop getting rejected by robots.

Starting @ $400

02. THE LIVE SURGERY (90-Min Strategy)

For: The pivoting professional who needs a translator.

We get on Zoom and rewrite your history in real-time. We optimize your LinkedIn headline, fix your bullet points, and craft a narrative that bridges the gap between "what you did" and "what they want."

  • The Vibe: High-speed problem solving.

  • The Result: A narrative that actually makes sense.

STARTING @ $600

03. THE EXIT STRATEGY (4-Week Retainer)

For: The total reinvention.

You want out of your current industry, or you want a leadership role that feels out of reach. We spend 4 weeks building your personal brand from the ground up. Resume, LinkedIn, networking scripts, salary negotiation, and interview prep.

  • The Vibe: Having a co-pilot who refuses to let you crash.

  • The Result: You get hired. You get paid more. We high-five.

STARTING @ $1,500

  • "Craig was able to help me secure 3 offers after not getting a single offer for almost a year. Accepted a job I love at the highest salary of my career."

    - Dan R.

  • "Since Craig has worked in every industry, across the world, he "gets" it. I feel like he was made to be a Career Coach."

    - Lisa L.

  • "Wow. wow wow. I wasn't expecting much after months of wasted job searches. I was doing it all wrong. So glad I met Craig."

    - Deanna R.

> Let’s Work Together

The algorithm doesn't care about you. I do (mostly). Let's get you hired.

Complete the form with a few details about your goals/roadblocks.